Professional Experience
Organizational Health Project
Inspired by Patrick Lencioni's The Advantage, I led Flow-Rite's leadership team in establishing their first set of mission, vision, and values for the organization. Over several months, I conducted departmental focuses groups and brainstorming sessions to uncover what made Flow-Rite unique. This project supported the company's eventual inclusion for the annual 101 Best & Brightest Companies to Work For list.
Webinar + Podcast Guest
I was asked to be a guest on ManoByte's podcast, Swimming with Sharks. As a marketing professional and an account manager at ManoByte, I spoke about how throwing technology at a problem isn't always the answer,
how can we get to the root of the problem and solve it with the tools you already have, and more.
Trade Shows + Corporate Events
As an event project manager and communications specialist, I have managed dozens of trade shows (industries include material handling, golf, fasteners, marine), company conferences, and internal events. I have been responsible for nearly every element of an event including strategy, research, promotion, logistics, booth design, sponsorships, signage, branding, budgeting, and internal engagement.
Digital Marketing Reporting + Data Analysis + Strategy Development
As a account manager for a digital marketing agency, I routinely run reports on all digital marketing efforts (website traffic, campaign performance, advertising results, etc.). I primarily use HubSpot, Google Analytics, Wordpress, and Hootsuite to build reports. I then work with strategy teams to uncover insights to optimize and build future campaigns and strategy.
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Webinar Educational Series
At Flow-Rite Controls, I was responsible for an educational webinar series for the industrial battery division and IoT solutions. This included establishing processes, creating the content, promoting the events, training sales and service team members on how to present, co-presenting the content, and optimizing all along the way. Content included technical training for the dealer network on watering systems and IoT solutions, as well as promotional content targeting end users.
Toastmasters
For two years, I was the secretary for my local Toastmasters club. Our club met every Tuesday to refine our leadership, presentation, and story telling skills. I wrote my own set of speeches, gave presentations about other club member speeches, as well as lead group activities and participated in club leadership responsibilities.
